Rank1Local discloses how cookies and tracking technologies are used across this website to support analytics, advertising, and platform functionality, in accordance with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). Last updated: January 2025.
Rank1Local deploys three categories of cookies to operate its live bidding marketplace. Essential cookies are required for core functionality, including account authentication, session management, and secure processing of bid submissions. These cookies cannot be disabled without impairing site operation. Analytics cookies measure how visitors interact with rankings, leaderboards, and category pages to inform platform improvements. Advertising cookies support conversion measurement and remarketing efforts directed toward businesses evaluating the platform.
Rank1Local utilizes Google Analytics to evaluate site traffic, user behavior patterns, and the performance of Quality x Bid ranking algorithm testing. This data supports ongoing refinement of the bidding marketplace and informs how visibility scores are calculated. Google Analytics cookies are retained for a period of 14 months from the date of collection, after which the data is automatically deleted or anonymized in accordance with Google's retention settings.
Conversion tracking pixels from Google Ads are used to measure the effectiveness of campaigns directing home service business owners to bid on and claim the #1 ranking in their city and category. These pixels also enable remarketing, allowing Rank1Local to present relevant messaging to prior visitors across the Google advertising network. Pixel data is retained for up to 90 days for remarketing purposes, consistent with Google's standard advertising cookie lifespans.
Rank1Local uses tracking technology provided by Search Atlas, its website platform and analytics partner, to operate core site functionality and to measure how visitors engage with rankings, leaderboards, and category pages across this website. The Search Atlas tracker sets cookies that record page views, on-site navigation patterns, and interactions with bidding and lead capture forms. This data is used to maintain site performance, diagnose technical issues, and inform improvements to the Quality x Bid ranking marketplace. Search Atlas cookies are retained for up to 13 months from the date of collection, after which the underlying data is deleted or anonymized. Users may decline non-essential Search Atlas tracking through the cookie preference mechanisms described in Section 6 below.
Certain functions of the platform rely on third-party service providers, including payment processors that facilitate secure bid transactions and contractor license verification API services that validate business credentials displayed on leaderboards. These providers may set their own cookies to ensure transaction security and fraud prevention. Rank1Local does not control the retention practices of these independent third parties and encourages users to review their respective privacy disclosures.
Users may manage cookie preferences directly through their browser settings, including enabling the "Do Not Track" signal, which Rank1Local honors where technically feasible. Analytics tracking may be disabled via the official Google Analytics Opt-out Browser Add-on. Where applicable, a cookie preference center is made available on this website to allow granular consent management for non-essential cookie categories, including cookies set by Search Atlas. By continuing to browse this website after being presented with the cookie preference center, or by adjusting preferences to allow non-essential categories, users provide consent to the corresponding use of cookies described in this policy. Declining non-essential cookies will not affect access to core bidding marketplace functionality.
Essential cookies persist for the duration of an active session or up to 12 months for authentication continuity. Analytics cookies, including those set by Search Atlas, are retained for up to 13 to 14 months, and advertising cookies for up to 90 days. Third-party cookies set by payment processors and license verification services follow the retention schedules established by those respective providers.
Under the CCPA and CPRA, California residents have the right to opt out of the sale or sharing of personal information, including data collected through advertising cookies used for cross-context behavioral advertising. Business owners and site visitors may exercise this right by adjusting cookie preferences through this website or by contacting Rank1Local directly at claims@rank1local.com. California residents also retain the right to know, delete, and correct personal information collected through cookies, as detailed further in the Privacy Policy, which governs the full scope of Rank1Local's data practices.
Rank1Local maintains a strict compliance standard governing outbound cold-outreach scripts used in connection with the platform's ranking marketplace. Any cold-outreach script referencing a specific business, ranking position, or competitive comparison is issued only when every referenced business is a real, enrolled advertiser on Rank1Local with a disclosed ranking position determined by the Quality x Bid ranking algorithm. Rank1Local does not authorize outreach scripts that reference fabricated businesses, unverified rankings, or advertisers who have not affirmatively enrolled on the platform.
For categories and geographic markets that have not yet reached a minimum of three enrolled advertisers, Rank1Local relies on its beta-invitation program rather than competitive ranking claims in outreach communications. Businesses contacted under the beta-invitation program are invited to enroll and establish early ranking eligibility in an underdeveloped category, and any related communications are labeled accordingly to distinguish them from claims made about an active, fully enrolled leaderboard. This policy applies to outreach conducted by Rank1Local and its authorized representatives and is enforced in conjunction with the practices described in the Privacy Policy, Terms of Service, and Advertiser Agreement. Questions regarding this policy may be directed to claims@rank1local.com or +1 (951) 555-0142.
For a comprehensive description of how Rank1Local collects, uses, and safeguards personal information beyond cookies and tracking technologies, please review the full Privacy Policy. Questions regarding this Cookie Policy may be directed to claims@rank1local.com or +1 (951) 555-0142.