Privacy Policy

Rank1Local collects information necessary to operate its real-time bidding marketplace for local home service businesses across Temecula and the broader Southern California region. In the preceding twelve (12) months, the categories of personal and business information collected include:

• Identifiers: business name, contact name, email address, phone number, mailing address, IP address, and account login credentials submitted when a business registers to bid for visibility on the platform.
• Commercial information: service category, city/market selection, bid history, billing records, and subscription or transaction history.
• Professional and licensing information: license or credential details, insurance status, and business verification records submitted by bidders operating in Temecula and other Southern California markets.
• Lead and inquiry data: information submitted by consumers seeking local services, including name, contact details, service requests, and messages exchanged with ranked businesses through the platform.
• Internet and network activity information: device and browser type, pages visited, referring URLs, browsing behavior, and interaction data collected automatically through cookies, pixels, and similar technologies.
• Geolocation data: approximate or city-level location data used to confirm a business's eligibility to bid within a specific Southern California city and category, including Temecula.
• Google API integrations: data obtained through Google Business Profile, Google Maps, and related Google APIs used to verify business location, display ranking positions, and support the Quality x Bid scoring model.
• Bidder authentication and dashboard data: login credentials and session data associated with a bidder's authenticated account, together with the raw inputs underlying that bidder's current Quality subscore, including aggregated review source data, license verification records, and response time data displayed within the bidder dashboard.

Rank1Local does not knowingly collect sensitive categories of personal information beyond those described in Section 4, and does not collect precise geolocation data beyond what is required to confirm city-level bidding eligibility.

Rank1Local obtains the categories of personal information described above from:

• Directly from bidders and consumers: information submitted through registration forms, bidder dashboards, lead inquiry forms, and direct communications with Rank1Local.
• Automatically through platform use: internet and network activity information collected via cookies, pixels, and server logs as a business or consumer interacts with the marketplace.
• Third-party verification sources: Google Business Profile, Google Maps, contractor license verification databases, and review aggregation sources used to calculate the Quality subscore.
• Payment processors: transaction confirmation and billing status data returned following processing of a bid payment.

Rank1Local uses collected information for the following documented business and commercial purposes:

• Calculating and updating the Quality x Bid ranking algorithm that determines each bidder's live position within a given city and category, including automated scoring based on review source data, license verification records, and response time data.
• Matching consumer leads generated through the platform to the appropriate ranked business and delivering instant outbid and lead notifications.
• Conducting analytics to evaluate platform performance, marketplace fairness, and expansion readiness across new Southern California cities and service categories.
• Processing bid payments, issuing invoices, and maintaining accurate billing records.
• Communicating operational updates, ranking alerts, and marketing communications, subject to applicable opt-out preferences.
• Authenticating registered bidders and providing access to the bidder dashboard, through which a bidder may inspect the current Quality subscore assigned to its account and the detailed raw inputs that produced that score, including review source data, license verification results, and response time data. Access to this dashboard is restricted to the authenticated bidder to whom the account belongs.
• Detecting, investigating, and preventing fraudulent bidding activity, fabricated reviews, or misuse of the marketplace.

Rank1Local does not use personal information for purposes materially different from those disclosed at or before the point of collection without providing additional notice as required by the CCPA/CPRA.

Rank1Local collects a limited category of sensitive personal information: account login credentials (username and password) required to access the bidder dashboard. This information is used solely to authenticate account access and is not disclosed for cross-context behavioral advertising. Rank1Local does not use or disclose sensitive personal information for purposes beyond those necessary to provide marketplace services, and California residents may direct Rank1Local to limit use of sensitive personal information as described in Section 6.

Rank1Local discloses limited categories of information to the following classes of service providers, strictly to support marketplace operations:

• Google: identifiers and internet activity information, for business verification, mapping, analytics, and advertising measurement through Google Analytics and related services.
• Contractor license verification APIs: professional and licensing information, to confirm the licensing and credential status of bidding businesses prior to activation on the marketplace.
• Payment processors: identifiers and commercial information, to securely process bid payments and subscription billing. Rank1Local does not store full payment card numbers on its own servers.

Rank1Local does not sell personal information for monetary consideration. Certain advertising and analytics integrations may constitute a "sale" or "sharing" of internet activity information and identifiers as broadly defined under the CCPA/CPRA; California residents may opt out as described in Section 7.

As Rank1Local's operations are concentrated in Temecula and greater Southern California, residents of California are afforded specific rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA):

• Right to know: request disclosure of the categories and specific pieces of personal information collected, used, disclosed, sold, or shared, and the categories of sources and third parties involved.
• Right to delete: request deletion of personal information, subject to legal and operational exceptions such as fraud prevention and billing records.
• Right to correct: request correction of inaccurate personal information maintained in a bidder or lead profile.
• Right to opt-out of sale or sharing: opt out of the sale or sharing of personal information, including for cross-context behavioral advertising.
• Right to limit use of sensitive personal information: restrict use of sensitive personal information to purposes necessary for providing marketplace services.
• Right to data portability: request a copy of personal information provided to Rank1Local in a portable, and to the extent technically feasible, readily usable format.
• Right to know about automated decision-making: request information about the logic involved in the Quality x Bid ranking algorithm as it applies to a bidder's own account, consistent with the raw-input disclosures already available in the bidder dashboard.
• Right to non-discrimination: exercise of any right will not result in denial of services or a materially different level of service quality.

California residents may submit a verifiable consumer request using the contact details in Section 12, or through an authorized agent registered with the California Secretary of State or holding written permission to act on the consumer's behalf. Rank1Local will:

• Confirm receipt of a request within ten (10) business days.
• Respond substantively within forty-five (45) calendar days, extendable by an additional forty-five (45) days when reasonably necessary, with notice of the extension provided within the initial period.
• Verify identity using information already associated with a bidder or lead account before disclosing or deleting personal information, and may deny a request if identity cannot reasonably be verified.
• Provide a means to appeal a denied request, using the same contact details in Section 12.

Rank1Local retains each category of personal information only for as long as reasonably necessary to fulfill the purposes described in Section 3, or as required by law:

• Bidder profile and dashboard data: retained for the duration of an active account and for up to three (3) years following account closure, to satisfy billing, dispute-resolution, and license-verification obligations.
• Lead and inquiry data: retained for up to twenty-four (24) months following the last consumer interaction, after which it is deleted or de-identified.
• Billing and transaction records: retained for the period required by applicable California and federal tax and accounting law, generally up to seven (7) years.
• Tracking and internet activity data: retained in accordance with the retention schedules of the applicable analytics and advertising providers referenced in Section 13, generally no longer than twenty-six (26) months.
• Verified consumer request records: retained for at least twenty-four (24) months solely to demonstrate CCPA/CPRA compliance.

Data no longer necessary for these purposes is securely deleted or de-identified.

Rank1Local and its service providers use cookies, pixels, and similar tracking technologies, including Google Analytics and advertising pixels, to measure site performance, support the bidding marketplace experience, and deliver relevant advertising. For a granular breakdown of cookie categories, purposes, and opt-out mechanisms, refer to the Cookie Policy.

Rank1Local maintains a documented compliance standard governing any cold-outreach script, email, or call template referencing business rankings within the platform. Such outreach materials are only distributed when every business named or described in the script is a real, enrolled advertiser on the Rank1Local marketplace and the ranking position disclosed to that business reflects its actual, current standing under the Quality x Bid algorithm. Rank1Local does not authorize outreach content that references fabricated business names, simulated rankings, or advertisers who have not completed enrollment.

Where a service category or city market has not yet reached a minimum of three enrolled advertisers, Rank1Local does not generate ranking-based outreach for that category. Instead, eligible businesses in such categories may be contacted under the beta-invitation program, which is clearly identified as a pre-launch invitation to join the marketplace rather than a disclosure of an existing competitive ranking. Businesses that receive a beta-invitation communication may confirm its legitimacy or request removal from future outreach using the contact details in Section 14.